WiFi Data Offload
3G/4G Demand For WiFi Data Offload
Data traffic demand is growing rapidly in the wake of a greater uptake of 3G and 4G mobile devices. As a result, mobile operators are being forced to look at data offload as a solution but one which takes many forms, leaving many unsure of which path to take. Local WiFi networks offer a unique opportunity with the business case for WiFi evolving, and not just for data offload but also voice and messaging, offering an opportunity for the deeper integration of WiFi with the mobile operator’s service portfolio.
Inkspotwifi – EAP Sim Data Offload
Inkspotwifi’s networks are currently being developed to provide EAP SIM offload capability for use in areas of high mobile data usage. Targeting mid 2013 inkspotwifi’s networks will be able to to provide data offload to mobile operators to alleviate mobile network congestion. Completed data offload revenue has the potential to provide a significant additional revenue stream.
Data Offload Strategies
What we’re experiencing is that different players are adopting WiFi using very divergent strategies, ranging from hot spot aggregators; such as iPass, We Roam and Trustive to operators taking advantage of their current infrastructure to increase their coverage, while others are applying the technology as an off-load alternative or even for generating a new business line, such as O2 UK.
It’s also clear that the attraction of WiFi is not just based on offload. There are opportunities to build WiFi subscriber revenues; and to use it as a customer acquisition tool. Mobile operators perceive WiFi to have changed from seeing the technology as competition competing for traffic and revenue, to a significant opportunity for growing the utilisation of data services. It is now apparent that the full integration of WiFi with mobile networks is critical to an operator’s success. It is likely to be utilised not only for authentication and data but for all end users services currently procured on cellular networks, as well as future data services, including billing, voice, messaging and roaming.
The rise of internationally prevalent standards and specifications for EAP sim authentication and WiFi offload has enabled inkspotwifi to plan for the future. Inkspotwifi are already well on our way to gaining a foothold in what we believe to be a major emerging market.
We believe as the business case for WiFi evolves, the threat to operators’ roaming revenues will mature as well. Carriers will need to shift their focus on to offering an improved experience to customers when they are roaming/ travelling abroad, not just for access but for converged billing too, with a greater emphasis on more accessible bite size content that plays to WiFi’s unique strengths.