With a number of key retail events coming up in the next few weeks and months, we encourage our WiFi clients to take the opportunity to get the most out of their customer logins by taking full advantage of the features of their AdCard WiFi portal.
Connections to the free public WiFi networks within shopping centres will undoubtedly increase as footfall recovers – with shoppers flocking in to buy the perfect gift for Mother’s Day, check out the latest Spring/Summer fashion lines, and return to normal shopping habits as the springtime weather improves. Principally, the Easter break and bank holidays coming up in April are some of the busiest times for physical retail environments as families plan days out and restock for the term ahead.
Our AdCard portal provides clients with the perfect opportunity to integrate a digital element into their marketing programmes. As visitors interact with the WiFi network alongside physical advertising formats, AdCard targets customers with relevant content to maximise audience engagement and spending potential. With 5 customisable slides available for brand content, and the promotion of instore events, offers and loyalty schemes; AdCard enables our clients to boost interest and uptake in their call to action while offering customers a more compelling shopping experience.
Each WiFi login also presents an opportunity for clients to learn more from their audiences. The AdCard registration and connection page provides an invaluable data capture device, enabling clients to collect demographic and behavioural insights including age range, gender, postcodes, email addresses, dwell times, time of visit and first time vs returning users. Our user-friendly monthly analytics report equips our clients with the tools they need to recognise and gauge with customer trends, and tailor their marketing campaigns to provide a dynamic, engaging and optimised retail experience.
Interested in learning more? Contact us today for more insights and for your free AdCard demo!
📞 0131 556 4034
📧 [email protected]
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