A key takeaway from Retail Gazette and Zendesk’s recent report is the importance of agility, and how the capacity of retailers to adapt to nuanced changes in consumer behaviour is crucial to their success moving forward.
The shopping experience has undoubtedly changed dramatically over the last year, with more customers than ever engaging with digital content instore. Identifying and reacting quickly to the evolving desires of the customer is vital to creating meaningful interactions, and naturally the rewards of collecting demographic data and behavioural insights cannot be underestimated in this endeavour.
By introducing a captive login portal, our public Wi-Fi solution empowers retailers by offering a range of features which help to gather information and manage performance indicators, and encourages the customer to connect directly with your business through offers, promotions, loyalty schemes and feedback surveys.
For more information on how Inkspotwifi can strengthen your responsiveness to changing consumer trends through data capture, please contact us on 0131 556 4034.
To explore the full report, please follow – https://lnkd.in/ezz8-fY