We all have high hopes that Christmas this year will be bigger and better than 2020. Retailers are already reporting a surge in consumer activity, with sales of Christmas decorations, toys, clothes and home furnishings increasing earlier than usual.
With concerns mounting over potential shortages leading up to the busy festive season, shoppers are being encouraged to start their Christmas shopping early to avoid disappointment. The successive increase in customers returning to physical stores over the coming weeks is a fantastic opportunity for landlords and retailers to capitalise on increased footfall by collecting insights and information.
By offering free public WiFi within your precinct, retail park or town centre, you have the ability to gather important demographic data, plus illuminating behavioural insights such as dwell time, frequency of visits and preferred visiting times. A better understanding of your customers empowers you to influence consumer behaviour, and drive for increased sales, engagement and loyalty.
For more information on how free public WiFi can benefit your site, contact Inkspotwifi today!
📞 0131 556 4034
📧 [email protected]
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