What makes for a successful retail and leisure outlet? Service. Service, service, service is a real bugbear of mine! Done so well by some, done so badly by others. Good service makes a real difference to the customer. Whatever the purchase, people remember that pleasurable experience they had, however, people remember bad service even more! Making the customer feel special for those […]
Sold out, again! We’ve all been there; we’ve all experienced the annoyance of another sold out event. You get up early, you stay up late, you set every reminder possible to make sure you are ready with your credit card to book that concert, theatre show, football match which you’ve been eagerly waiting for the […]
We’ve all had that phone call from an elderly relative or friends of an elderly relative. “I’ve just got a new phone and I can’t even answer it”, “I’ve just had our new television delivered but how do we switch it on?” We all find it most frustrating I am sure and half the time […]
How does one convert that potential customer who passes near but not into their store? With so much competition both on & offline we are all fighting for the customer spend! Is it with better window displays, further discounts, excellent service or a mobile app even? The first two have been around for a long time now […]